The Before and After Trade Card
by Ben Crane
Products advertised by the cards shown in this book are organized by the categories of medical & personal care, food & beverages, tobacco, clothing & accessories, household, and farm & business; with a separate chapter for each category.
Three basic types of before and after trade cards are identified, and nine different styles used by the trade card artists to illustrate the before and after theme are described. A bibliography, an index of the advertised products, and an index of the printers who produced these cards are also provided.
The trade cards are shown in high-quality, black and white illustrations at seventy percent or more of their actual size. Eighty-five metamorphic trade cards are shown, both closed and opened; and several hold-to-light and mechanical trade cards are also shown. Click here to view two typical pages.
This book was published in 1995 by The Ephemera Society of America, and has received many favorable reviews. ISBN 0-9657480-0-6.
The Trade Card Place has sold out its supply of books and price guides. However, copies may still be available from Jim Taylor at Courthouse Square Antique Postcards.