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Books About Trade Cards

Listed below, in alphabetical order, are short descriptions of some currently available books about trade cards and related material, and how these books can be obtained. Please mention The Trade Card Place when you order these books.

There is very little overlap among these books, partly because of the vast variety of trade cards that were issued and partly because of the varied interests of the authors, so that each of these books is a valuable contribution in its own right to our growing knowledge about trade cards. A good reference library about trade cards should contain all of these books.

The Trade Card Place is in association with Amazon.com Books.

AN AMERICAN ENTERPRISE, CATALOGS 3 AND 4
Two 8-1/2 x 11, softcover catalogs, published in 1995 by Bill Mobley, founder and past president of The Ephemera Society of America. Catalog 3 contains 120 pages and shows 1251 items, mostly trade cards, in 13 categories at 50 percent of full size. Catalog 4 contains 144 pages and shows 1053 items, again mostly trade cards, in 12 additional categories at 60 percent of full size. Both catalogs feature high-quality black and white images, and list the actual prices for which the illustrated cards could have been purchased from Bill on a first-come, first-serve basis when the catalogs were originally issued. Although he has sold most of those cards, Bill's current sales stock is still organized in terms of these catalogs and may contain many of the illustrated cards. Each of these catalogs is available for $22 (or $40 for the two) postpaid, from Bill Mobley, PO Box 2001, Englewood, CO 80150, Phone: (303) 761-3755, E-mail:
wmfrost@ephemeranet.com.

ARTIC OBSESSION
A 30-page, 5-1/2 x 8-1/2, softcover book written by Dave Cheadle, co-founder of the Trade Card Collector's Association and co-editor of The Advertising Trade Card Quarterly. This book shows 40 trade cards, in high-quality black and white images at full size, that used the Artic as an advertising theme. A history of Artic exploration and information about the human and animal inhabitants of the Artic are also provided. A guide to current prices is included. Available from TCCA Books, PO Box 284, Marlton, NJ 08053, for $6 per copy plus $1 for postage.

BASEBALL ADVERTISING TRADE CARDS
An 84-page, 8-1/2 x 11, softcover book written by Frank Keetz, long-time collector of trade cards having a baseball theme, and of baseball memorabilia in general. This book is the 2nd edition of Frank's original 34-page,1980 edition, and has been expanded to provide a checklist of over 330 cards, 64 illustrations, and a price guide. The cards are organized into the 52 sets that have been identified to date (with an illustration of one card in each set), plus another 61 cards not belonging to any set. The illustrations are full-size, black and white Xerox copies, and the book itself consists of stapled, Xeroxed pages with heavier front and back covers. Not a "coffee table" book, but by far the most definitive source of information to be found on baseball trade cards. Available from Frank Keetz, 1556 Lexington Parkway, Schenectady, NY 12309-5121, for $16 per copy, postpaid and insured.

THE BEFORE AND AFTER TRADE CARD
A 136-page, 8-1/2 x 11, softcover book written by Ben Crane, proprietor and webmaster of The Trade Card Place and contributor toThe Advertising Trade Card Quarterly. Over 230 trade cards in 14 different categories are shown in high-quality black and white images at 70 percent of full size or larger. Each of these cards has a before and after theme, exemplifying the benefits of using the advertised product. Over 80 metamorphic trade cards are shown, both opened and closed, as well as several mechanical and hold-to-light cards. A CD showing the cards in full color, with 101 of them animated to show the before and after action, and a separate price guide are included in the $22 postpaid price of the book. Published in 1995 by The Ephemera Society of America, ISBN 0-9657480-0-6. See the
B & A Book page for further description and ordering information.

CHURCH & DWIGHT CO. ADVERTISING AND SODA-BOX CARDS
An 8-1/2 x 11, softcover book written by John D. Hodge and containing 103 pages of text, 33 B&W; illustrative plates, and 1 illustrative plate in full color. This book describes and catalogs 22 sets of Church & Co. Arm & Hammer soda-box insert cards issued from 1886 to 1938, plus a 23rd Bicentennial set issued in 1975. The illustrative plates provide examples of each set. The subjects of these sets include: cows (earliest), birds, flowers, animals, fish, Mother Goose, and dogs. Most of these sets contain 30 cards, and a few contain 60 cards. Variants within each set are also described and cataloged. In addition, six sets of Church & Dwight merchant display cards are described and cataloged. The earlier book-shaped and metamorphic Arm & Hammer trade cards are not included. This book is available from John Hodge, 4032 Lawngate Dr., Dallas, TX 75287 for $22.50 postpaid (check or money order) in the contiguous US states. For additional information, please send email to
jdhodge@mailhost.onramp.net.

CURRIER AND IVES TRADE CARD CHECKLIST
A 44-page, 8-1/2 x 11, softcover book written by Ron Schieber, advanced collector, dealer and author of numerous trade card checklists. This book lists the 200 known trade cards printed by Currier & Ives, and shows 138 of them in high-quality, black and white illustrations at 70% of actual size. An index and price guide is provided. Available from Ron Schieber, Mad Money, P.O. Box 72057, Akron, OH 44372, for $16 ppd.

MECHANICAL BANK TRADE CARDS
A 48-page, 8-1/2 x 11, softcover book by Bruce Roberts, advanced collector and contributor to The Advertising Trade Card Quarterly, containing 36 full-color, full-size illustrations of all known mechanical bank trade cards, including variants. Comprehensive information is provided about the bank cards, their printers, the bank manufacturers, and "just about every shred of mechanical bank trade card esoterica you can think of." Plus, free updates will be sent to all registered owners as new information becomes available. General value guidelines are provided. This book is published in a limited edition of 100 copies, and is available from Bruce Roberts, 17 Lathrop Avenue, Binghamton, NY 13905-4313 for $45 postpaid. For any additional information, please send email to
broberts@stny.rr.com

REFLECTIONS, VOLUMES 1 AND 2
Two 8-1/2 x 11, softcover catalogs by Kit Barry, proprietor of Kit Barry Ephemera Auctions, showing trade cards and other ephemera such as labels, billheads, etc. sold at auction. Volume 1, published in 1993, contains 167 pages and shows 501 items at 50 percent of full size, with around 25 in full color. Volume 2, published in 1994, contains 234 pages and shows 639 items at 40 to 60 percent of full size, with around 50 in full color. The thorough item descriptions, price estimates, bibliography, and extensive printer and subject indexes make these catalogs very useful references. Volume 1 is priced at $25 plus $3 postage, and Volume 2 is priced at $32.95 plus $3 postage. Both are available from Kit Barry Ephemera Auctions, 136 High Street, Brattleboro, VT 05301.

VICTORIAN TRADE CARDS
A 224-page, 8-1/2 x 11, softcover book written by Dave Cheadle, co-founder of the Trade Card Collector's Association and co-editor of The Advertising Trade Card Quarterly. Over 700 trade cards in 70 different categories are shown in full color at 75 percent of full size or larger. The current 1996 values are given for these cards as well as for a large number of listed-only cards. Provided for each card category are descriptions of typical images, historical notes, pricing tips, and cards to watch for. Published in 1996 by Collector Books. This book can be ordered from TCCA Books, PO Box 284, Marlton, NJ 08053, for $19.95 per copy (TCCA members are entitled to a 10% discount). Add $3.00 postage for the 1st book and 75 cents for each additional copy. This book can also be purchased through the Internet from
Amazon.com Books.

 

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