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by Ben Crane |
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Tarrant's Seltzer Aperient was sold as a bottle of white powder which when poured into cold water gave thirty to forty glasses of "foaming, sparkling Seltzer" to which "Headaches, Constipation, Indigestion and Dyspepsia yield at once." It was claimed to be superior to the German Seltzer Spa Water which became "stale, flat, and unprofitable" when shipped across the Atlantic. Shown below at 25 percent of actual size are 22 trade cards that advertise this product, organized into 5 sets based on their design and printer. This listing may not be complete, and the author would appreciate hearing about any other cards custom printed for Tarrant's. Set 1 consists of Card 1.1 which gives a physician's endorsement of the product, and the cards in Sets 2 and 3 give the endorsements of various users. Set 2 was printed by Wemple & Company, NY, and Set 3 was printed by William Saul, NY. Set 4 consists of miscellaneous subjects with similar reverses, and was printed by Donaldson Brothers, Five Points, NY. Set 5 consists of metamorphic trade cards, also printed by Donaldson Brothers, depicting the before and after effects of the product. Click on a card to see a full-sized view. |
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